Advani, founded by Mumbai-born, London-based designer Abhishek Advani, fills a distinct gap in the luxury market by authentically blending Eastern and Western cultures in its storytelling.
Abhishek's journey began with a successful career as a corporate solicitor at Linklaters, working in major cities like London, New York, Singapore, and Tokyo after studying Law at Oxford. However, driven by his childhood dream of creating a London-based brand that showcases India's luxury narrative to a global audience, he made the bold decision to transition from the legal field.
Within just three weeks of launching the brand, Advani made a groundbreaking appearance on the global stage when Oscar-winning actor Eddie Redmayne donned Advani attire at the Golden Globes in Los Angeles. This immediate recognition quickly captured the attention of other renowned personalities, turning Advani into a favorite among Hollywood celebrities like Chris Martin, Jason Statham, and Pedro Pascal. They are drawn to the brand's attention to detail and its ability to offer a unique sense of individuality and understated elegance.
Advani's connection with global Hollywood celebrities is a natural fit, making it one of the few luxury brands with South Asian roots to achieve such acclaim. Beyond red carpet dressing, Abhishek's creative vision extends to styling feature films like "Three Way Junction" with Tom Sturridge and collaborating on music videos, such as "We Are Bound," with the British-Italian singer Jack Savoretti.
A unique design ideology
At Advani, we continue to redefine luxury by harmonising cultural influences and delivering unparalleled craftsmanship.
Our designs transcend fashion, inviting you to explore a world of exultation. Every detail tells a unique story, bridging the gap between heritage and innovation. We embody cultural diversity, creating a sartorial experience that transcends time and place.
Join us on this extraordinary journey as we celebrate the intersection of cultures and the artistry that inspires our brand.
Made in Italy fabrics
Fabrics are sourced primarily from Loro Piana, Vitale Barberis Canonico and the surrounding mills from the Biella region in Italy. Velvets and cottons come from specialist regions in Italy and are among the finest qualities one can find.
Hand crafted in London
Each piece is hand cut, pressed and finished in our London atelier, creating a sustainable and modern approach to craft. Buttonholes and pocketing are laid by hand. Significant research and development has been undertaken to work with rare, antique and unique fabrics, creating innovative treatment methods that are new to the world of fashion.
An Advani product is made to last a lifetime, and our pieces continue to receive compliments and commendations years after they are purchased. Seen by many as collectors’ items, they stay in your wardrobe for generations to come.
Abhishek's work caught the eye of the British Fashion Council who invited him to launch Advani on the London Men’s Fashion Week schedule.
The following year, Advani was invited to present its collections at the prestigious Pitti Uomo in Florence, menswear’s leading trade show, as well as at Paris Men’s Fashion Week.
Advani also received critical acclaim from the art world, and launched its first pop up store at Miami Art Basel to great success. The New York Times cited Advani as the favourite for gallerists and collectors at Frieze Art Fair in London.
The brand has been featured in leading global media including the New York Times, FT How To Spend It, GQ, Vogue, the Business of Fashion, Wall Street Journal, Harper’s Bazaar and more.