Advani was founded by Mumbai born, London based designer Abhishek Advani. Abhishek felt there was a gap in the luxury market for a brand that authentically fused Eastern and Western culture in its storytelling. 

After studying Law at Oxford and working at Linklaters as a successful corporate solicitor in London, New York, Singapore and Tokyo, Abhishek gave up his legal career to pursue his childhood dream of launching a London based brand to tell India’s luxury story with a global customer in mind.


A unique design ideology

Each piece begins with a classic ideology, which is then modernised for today’s customer. Wearing it creates a feeling of exultation and celebration, and its subtle details stimulate the intellect. Its design presents an opportunity to connect with a global, borderless community. 

Made in Italy fabrics

Behind this design ideology lies a commitment to the finest craftsmanship. Fabrics are sourced primarily from Loro Piana and the surrounding mills from the Biella region in Italy. Velvets and cottons also come from specialist regions in Italy and are among the finest qualities one can find.

Hand crafted in London 

Each piece is hand cut, pressed and finished in our London atelier, creating a sustainable and modern approach to craft. Buttonholes and pocketing are also laid by hand. Significant research and development has been undertaken to work with rare, antique and unique fabrics, creating innovative treatment methods that are new to the world of fashion. 


An Advani product is made to last a lifetime, and our pieces continue to receive compliments and commendations years after they are purchased. Seen by many as collectors’ items, they stay in your wardrobe for generations to come.

Critical Acclaim

Although Abhishek was not a trained designer and had no prior industry experience, his work was seen early on by the British Fashion Council who invited him to launch Advani on the London Men’s Fashion Week schedule.

The following year, Advani was invited to present its collections at the prestigious Futuro Maschile section of Pitti Uomo in Florence, menswear’s leading trade show, as well as at Paris Men’s Fashion Week.

Advani also received great critical acclaim from the art world, and launched its first pop up store at Miami Art Basel to great success. The New York Times cited Advani as the favourite for gallerists and collectors at Frieze Art Fair in London.

The brand has been featured in leading global media including the New York Times, FT How To Spend It, GQ, Vogue, the Business of Fashion, Wall Street Journal, Harper’s Bazaar and more.


Advani has always had a natural affiliation with global Hollywood celebrities, being perhaps the only brand with South Asian roots to have achieved such acclaim. Aside from red carpet dressing, Abhishek has styled feature films including Burn After Reading with Tom Sturridge, and music videos such as We Are Bound with British Italian singer, Jack Savoretti.

Three weeks into launching the brand, Oscar winning actor, Eddie Redmayne, wore Advani in Los Angeles for the Golden Globes, immediately catapulting the brand onto the global centre-stage with other household names. Advani quickly became a favourite of Hollywood celebrities -- Chris Martin, Jason Statham and Pedro Pascal -- to name a few, who are attracted by the subtle details of its individuality, allowing them to stand apart with elegance.

Sustainability and Community
All Italian fabrics are sourced from among the most sustainable wool mills in the world. Hand make in London reduces Advani's carbon footprint and allows for saving of all spare materials to be up-cycled and re-used for new collections and private orders. A made to order business model prevents over production and focuses revenue on slower and more considered purchases.
Advani is also highly committed to community. Its brocade fabrics are sourced from Varanasi, India, to support a trade revival for the craft. Its packaging is sourced from Dharavi, Mumbai's largest slum, to help maintain jobs.
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