Does the product have longevity? Is it made to last in terms of its quality? Is it trans-seasonal and classic, or is it trend driven or a fad?
Longevity of a product is one of the most important factors to consider in terms of its sustainability. If it is made to last, the likelihood is it won’t be discarded.
Where is the product made and what is it made of? Certain countries are known for being less sustainable in their manufacturing standards. Also distance to the brand warehousing and key markets would add a considerable amount of unsustainable practice in terms of logistics and carbon footprint.
If marketed as a sustainable product from a large, global brand, is this a consistent effort or tokenism? Often brands sell items made from recycled waste but has their core product which commands majority of the sales changed or does it remain very wasteful?
What is the length of the product’s life cycle?
The shorter its lifespan, the more likely the production is unsustainable. Markdowns usually mean overproduction which inevitably leads to waste.
How we keep Advani sustainable:
Classic, high quality, made to last a lifetime.
Sustainable fabrics from mills in Biella, Italy.
Hand made allowing for strategic production, meaning less waste.
Re-use of all waste fabrics for new collection pieces.
Local manufacturers to minimize carbon footprint.
Seasonless collections - we value newness with purpose rather than simply for the sake of it.