As men one of the things we value most is convenience. How do we dress for a work day and still look smart and chic enough to go out in the evening? What is the perfect uniform that allows us to remain distinct without being overly noticed?

From our perspective this always starts with a jacket. While the inner layers can be far more minimalistic, the right jacket on top will convey the perfect impression.

The perfect look therefore is a simple shirt, t shirt or roll neck with a pair of jeans and our Bombay Jacket on top, as worn by Jason Statham and Eddie Redmayne.

Choose a look that is simple, elegant and distinct.

This allows you to exhibit a sense of personal style and flair without drawing too much attention to yourself.

Summer is also a time to play with color and allow for us to be more bold in how we dress. Wearing a red linen suit on the Cote d’Azur is the perfect way to see and be seen.

Wear a jacket that can be paired with white chinos for a more casual evening look, as a pre-wedding dinner outfit. Such as our Bombay Jacket in denim as worn by Jack Savoretti.

Try a look that can be paired with espadrilles or linen slippers.

Does the product have longevity? Is it made to last in terms of its quality? Is it trans-seasonal and classic, or is it trend driven or a fad?

Longevity of a product is one of the most important factors to consider in terms of its sustainability. If it is made to last, the likelihood is it won’t be discarded.

Where is the product made and what is it made of? Certain countries are known for being less sustainable in their manufacturing standards. Also distance to the brand warehousing and key markets would add a considerable amount of unsustainable practice in terms of logistics and carbon footprint.  

If marketed as a sustainable product from a large, global brand, is this a consistent effort or tokenism? Often brands sell items made from recycled waste but has their core product which commands majority of the sales changed or does it remain very wasteful?

What is the length of the product’s life cycle?

The shorter its lifespan, the more likely the production is unsustainable. Markdowns usually mean overproduction which inevitably leads to waste.

How we keep Advani sustainable:

Classic, high quality, made to last a lifetime.

Sustainable fabrics from mills in Biella, Italy.

Hand made allowing for strategic production, meaning less waste.

Re-use of all waste fabrics for new collection pieces.

Local manufacturers to minimize carbon footprint.

Seasonless collections - we value newness with purpose rather than simply for the sake of it.